2021
During a crisis, such as the global pandemic Covid-19, we often feel left alone. We’re flooded with general information about the virus. But the information that we really need is scattered over different media platforms and difficult to comprehend. It should tell us how to handle general life in the crisis and help us to cope with the crisis as an individual and in a community.
One focus of our service “SWISSUE” is the scenario of people come in contact with the virus. Personal assistance, that guides you through this process, will ease the confrontation in this situation. The assistance-chat enables authorities to gather data by conducting surveys. Your donated data is a benefit and resulting statistics help the authorities to make well-founded decisions.
The customizable home screen can be adjusted to your personal preferences and needs. Get informed about the newest statistics, visit different venues anonymously with the check-in functionality and turn on/off the tracing function.
Our main functionality, the assistance chat for data donation can be adapted to various data needs. In case of a different crisis, you will be able to share data via pictures, geolocation or videos.
Nationwide mailing to existing customers and potential new customers to introduce and explain Swisscom’s new “inOne” subscription package (According to action-triggering design principles).
Advertisement in the Coop newspaper as part of a nationwide two-week partner promotion “Discount Weeks” by Beiersdorf and Coop. With additional elements such as cross-stoppers, toppers, posters, tension flags, etc.. The aim was to increase purchases and drive traffic to the point of sale (according to action-triggering design principles).
“Action-triggering design means having control over the viewer’s gaze pattern.
Control can be gained by knowing the reading pattern of a viewer. This has three stages: (1). Looking, (2) Skimming: jumping from stimulus to stimulus and (3) Diving into the ‘semantic morsels’; only the latter contain the information it needs to raise the readiness to act.
The craft of action-triggering design is to know the stimuli and their impact, to dose and place them correctly to take the reader from stage to stage until they respond.
One indicator of good action-triggering design is the length of time the viewer stays: a high length of stay is a condition for success – not a sufficient one but a necessary one.”
Dr. Marc Rutschmann, 13 December 2015
Studies on donor behaviour have shown that it only functions if the donor can expect not to be taken advantage of. Donations are therefore based on trust and this can be established through the representation and involvement of a cooperation partner, in this case the City of Zurich. Studies from Switzerland, among others by my cooperation partner Stiftung Risiko Dialog, have just shown that the state – also in the Corona pandemic – enjoys great trust. With the legal form of the cooperative as data owner, trust can be fostered through co-determination over the use of the data.
Based on further research and the study of psychological theories in the field of motivation, prosocial behaviour, psychological distance and abstraction, among others, I believe it is important to involve the population to avoid defensiveness and motivate them to act. To this purpose, a reciprocal relationship could be created between data users, i.e. the city of Zurich, and data donors, i.e. the population, so that the population gets in return something in the form of smaller projects that it finances and implements if needed.
In a participation process of the city of Zurich (2022), it has been shown that the population wants, among other things, co-decision rights and the promotion of citizen-initiated projects with regard to urban planning and climate change. This requires new decision-making processes and engagement.
The app would give data donors the opportunity to support specific projects for a certain period of time in return for their data. One such project could be upgrading the neighborhood with better or new bike lanes, trees, playgrounds, parks, a bike repair/wash, bike racks, etc. The bigger the project would be, the more data would have to be donated over a longer period of time. This couldalso be used to motivate the population itself to donate data. There would also be smaller projects with a short donation period, which could then be implemented quickly. In this way, the results are visible more quickly, which increases the willingness of users to use data donation via the platform in the longer term.
It should also be possible to initiate projects oneself in order to let the population become part of the whole, thus increasing motivation and acceptance and reducing reactance.
An other aspect of benefit for the data donor is the visualisation of their own data, which can bring benefit through reflection. The app would not require behaviour change, but self-reflection can have a climate-positive effect by showing users how they are moving. A CO2 and calorie counter could encourage users to choose a sustainable form of mobility. This data could also be compared with others, e.g. by showing what the average citizen consumes in emissions or which mode of transport they use most.
During a crisis, such as the global pandemic Covid-19, we often feel left alone. We’re flooded with general information about the virus. But the information that we really need is scattered over different media platforms and difficult to comprehend. It should tell us how to handle general life in the crisis and help us to cope with the crisis as an individual and in a community.
One focus of our service “SWISSUE” is the scenario of people come in contact with the virus. Personal assistance, that guides you through this process, will ease the confrontation in this situation. The assistance-chat enables authorities to gather data by conducting surveys. Your donated data is a benefit and resulting statistics help the authorities to make well-founded decisions.
The customizable home screen can be adjusted to your personal preferences and needs. Get informed about the newest statistics, visit different venues anonymously with the check-in functionality and turn on/off the tracing function.
Our main functionality, the assistance chat for data donation can be adapted to various data needs. In case of a different crisis, you will be able to share data via pictures, geolocation or videos.
Students: Gian, Kilian Ettlinger, Sonia Tao, Daniela Spühler
Mentors: Florian Wille, Nicole Fölsterl, Stefano Vannotti
Interaction Design, ZHdK
Module: Service Design
Year: 2021
Semester: 4th
Collaboration Partner: Stiftung Risiko Dialog
Browse through the documentation
Browse through the documentation
Browse through the documentation
Browse through the documentation
Browse through the documentation
Browse through the documentation
Browse through my BA-Thesis
Browse through the documentation